Our mezcal begins with a slow 90-minute drive outside of Puebla, Mexico. The dramatic terrain, rugged high-elevation mesas, and cyclical weather patterns are the perfect recipe for thriving agaves. Nestled in the foothills around the small village of Huehuetlán el Grande, the palenque and agave fields are at the center of the budding Poblano mezcal movement.

Our story starts with fourth-generation master-mezcalero Aarón Alva Sánchez. A true mezcal visionary, Aarón is a pioneer in the mezcal space, having played a central role in the tobalá renascence.
Aarón is an artist and a scientist who has spent his life mastering the end-to-end process of agave farming through mezcal production. Recognizing how difficult the tobalá agave is to cultivate, Aarón set out to develop a sustainable process for reproducing the finicky agave at scale. A true pioneer in the mezcal tradition, Aarón’s charismatic demeanor and legendary expertise command respect and admiration within the mezcal community.

Our mezcal begins with a slow 90-minute drive outside of Puebla, Mexico. The dramatic terrain, rugged high-elevation mesas, and cyclical weather patterns are the perfect recipe for thriving agaves.

Nestled in the foothills around the small village of Huehuetlán el Grande, the palenque and agave fields are at the center of the budding Poblano mezcal movement.

Our story starts with fourth-generation master-mezcalero Aarón Alva Sánchez. A true mezcal visionary, Aarón is a pioneer in the mezcal space, having played a central role in the tobalá renascence.

Aarón is an artist and a scientist who has spent his life mastering the end-to-end process of agave farming through mezcal production.

Recognizing how difficult the tobalá agave is to cultivate, Aarón set out to develop a sustainable process for reproducing the finicky agave at scale. A true pioneer in the mezcal tradition, Aarón’s charismatic demeanor and legendary expertise command respect and admiration within the mezcal community.